VRC/RAYA RebrandRun As You Are
You set the pace. Run As You Are invites individuality, recognizing that every path is unique by celebrating each step taken. This transformative journey is not just about a change in logo or colour palette but a deliberate effort to redefine RAYA’s identity, aligning
it with the evolving needs and aspirations of our audience.

Creative Direction
Brand Identity

Reserve MagazineBack-of-House

Supported in making San Pellegrino more contemporary within 
the restaurant industry so we created a publication to help speak 
to that demographic.

Editorial Design
Print Production

McDonald’s Canada

Collaborated closely with McDonald’s Canada to kick off their partnerships with the NBA Raptors, BTS and Space Jam.

Creative Direction
Production Design

The Food Runners
Back of House

Partnered with Nike to create The Food Runners, a run 
club for chefs and restaurateurs in Toronto. Our goal is to 
promote health and wellness within the food and hospitality community, while also inspiring other chefs around the 
world to be more active.

Graphic Design
 Brand Identity

Mealtime MarketplaceLoblaw Companies Ltd.

Loblaw’s needed help to showcase their new Mealtime Marketplace menu items in their unique elements, encouraging customers to spend less time in the kitchen and more time 
around the table.

Art Direction
Food Photography

©2024 - Joelle Tso